Bet365 Offers A Huge Choice of Markets for the 2024 UK General Election

By Ian John
June 10, 2024

Hot off the press, Rishi Sunak has announced that the 2024 UK General Election is set for July 4th. As the UK’s political landscape heats up, so does the betting scene. Punters, prepare for many new betting options on the 2024 UK General Election at bet365 Sport!


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The Conservative Party seems to be struggling to hold onto power. Polls show it trailing far behind Labour and losing votes to the Liberal Democrats and Reform UK in England. The Tories are also dropping votes to the SNP and Labour in Scotland.

This makes this one of the most important elections in recent history. And also one of the more unpredictable. The 2024 UK General Election promises to be a key night in the future of the UK.

This post will examine the different markets available for the 2024 UK General Election. We’ll also briefly describe each market and its importance to the election outcome.

We’ll bring you the latest odds on several key markets where practical. Including the latest betting on which party will win the election.

Let’s begin by looking at the 2024 UK General Election betting markets at bet365.

2024 UK General Election – Key Betting Markets

Constituency Betting

2024 UK General Election

Perhaps the most exciting new option for the 2024 UK General Election is the chance to bet on any constituency. At bet365, you can find any of the 650 constituencies available in one of eight alphabetically listed sections.

Listed for each constituency are the odds for the major parties that are likely to win the seat.

Outlined below is the eight sections the constituencies are divided into.

  • Constituency A-C
  • Constituency D-F
  • Constituency G-I
  • Constituency J-L
  • Constituency M-O
  • Constituency P-R
  • Constituency S-U
  • Constituency V-Z

For example, if you wanted to bet on the winner of the Birkenhead constituency, you would head to the Constituency A-C group. Then scroll down the alphabetically ordered list of constituencies to find Birkenhead.

Of course, some constituencies are of more interest to others when betting, particularly those that have a high-profile incumbent MP. These include: –

  • Bromsgrove (Sajid Javid – Con)
  • Esher and Walton (Dominic Raab – Con)
  • Fareham (Suella Braverman – Con)
  • Hackney North and Stoke Newington (Diane Abbott – Lab)
  • Holborn & St Pancras (Keir Starmer – Lab)
  • Islington North (Jeremy Corbyn- Ind)
  • Kingston & Surbiton (Ed Davey – Lib)
  • North East Somerset (Jacob Rees-Mogg – Con)
  • Portsmouth North (Penny Mordaunt – Con)
  • Richmond (Rishi Sunak – Con)
  • Rochdale (George Galloway – UKW)
  • Saffron Walden (Kemi Badenoch – Con)
  • South West Norfolk (Liz Truss – Con)
  • Spelthorne (Kwasi Kwarteng – Con)
  • Stratford On Avon (Nadim Zahawi – Con)
  • Tatton (Esther McVey – Con)
  • Witham (Priti Patel – Con)

Turnout Percentage

The Turnout Percentage refers to the percentage of the vote-eligible population of the U.K that cast their vote at the forthcoming 2024 UK General Election.

There are two ways you can bet on this, the first of which is via a selection of ranges.

Bet365 have put together the following ranges for this particular bet: –

  • Up to 55% – 11.00
  • 55% to 59.99% – 3.50
  • 60% to 64.99% – 2.20
  • 65% to 69.99% – 3.75
  • 70% to 74.99% – 17.00
  • Over 75% – 34.00

In the 2019 General Election, 67.3% of the eligible population voted in the U.K. The lowest percentage most recently was 59.4% which occurred in the 2001 General Election.

Turnout Percentage (2-way)

Another option is to bet on the Turnout Percentage by an Over/Under bet.

Bet365 have set their mark for this market at 64.5% of the UK population. Currently, their odds for each option are as follows: –

  • Under 64.5% of the population – 1.40.
  • Over 64.5% of the population – 2.75.

Clearly, this shows that the bookmakers are of the opinion that the number of people voting in the 2024 UK General Election will be fewer than in 2019 (67.3%) or 2017 (68.8%).

Party Total Seats

The Party Total Seats bet is a wager on how a number of parties will perform at the election. Each party has a range of options available based on the number of seats that they will win.

Currently bet365 is offering odds on the Liberal Democrats, Reform Party, Conservatives and Labour number of seats.

Party Total Seats (2-way)

The 2-way option for total seats is another Over/Under bet for each of the parties listed above, plus bet365 is also offering odds on SNP seats for this market too.

Party Vote Share

A simple bet available for both Conservative and Labour Parties. The punter is betting on what percentage of the total votes cast that each party will achieve in the 2024 UK General Election.

There are a range of seven options for the Conservative percentage ranging from. up to 20% to over 40%.

The Labour Party percentage is a choice of five options ranging from up to 38% to Over 50%.

Most Seats

This is a bet on which party will win the most seats in the 2024 UK General Election. It is not a bet on any party having enough seats to govern with an outright majority. So you can still have a hung parliament and win this bet if your choice of party has the most seats of all parties.

Currently the betting options for this market are: –

  • Labour – 1.015
  • Conservatives – 21.00
  • Reform UK – 41.00
  • Liberal Democrats – 201.00
  • Green – 501.00

Overall Majority

You can also bet at bet365 on one of the parties achieving an overall majority. This is when a party wins 326 seats or more and can form a government.

There are three options open to you with Labour the very short 1.05 favourites, the Conservatives 41.00 and No Overall Majority, and therefore a hung parliament, at 13.00.

Government After Next Election

This is a bet on what the make-up of the government will be at the end of the election process. There are a surprisingly high number of options to bet on for this market. That is because there is the chance for majority and minority governments for each party, as well as a number of different possible coalition governments.

Prime Minister After Election

This is a wager on which politician will be the prime minister after the election. The main party leaders are always the best betting options here, with other MPs also shown in case one of the party leaders does not get elected or resigns or similar.

Keir Starmer is the clear favourite here at 1.015 with bet365 Sport.

Next Permanent Party Leader

At the end of a General Election, there is usually one winner and at least one loser. And for the loser, it may be time to consider their future as party leader.

As such, the Next Permanent Party Leader markets at bet365 Sport are well worth keeping a close eye on too. While not a specific 2024 UK General Election betting market, it is likely to be very important once the results of the election have been finalised.

Bet Boost Options – 2024 UK General Election Bets

2024 UK General Election

Bet365 Sport also offers special Bet Boost markets for certain 2024 UK General Election bets.

Currently, the boosted odds are available on the following bets:

  • Conservatives to win under 99.5 seats – boosted from 1.66 to 1.70
  • Rishi Sunak to be PM after the election – boosted from 21.00 to 23.00
  • A Labour – Liberal Democrat coalition to govern after the next election – boosted from 17.00 to 19.00.

All these boosted odds are available at the time of writing. However, bet365 may decide to change these boosted odds markets at any point during the run-up to the election on the 4th of July.

Depending on what happens on the campaign trail over the next few weeks, they could also offer additional boosted price bets on different markets.

With the abundance of markets available at bet365 Sport, the 2024 UK General Election is poised to be the most significant non-sporting betting event of the year. The stakes are high, and the future of the country hangs in the balance. Who will punters back in the key markets? And will those bets reflect who they vote for in the election itself? The excitement is palpable!

And we only must wait until the early hours of July 5th to find out who wins!

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