What Is bet365 Entertainment Betting? TV, Awards and Specials Explained
bet365 offers more than traditional sports betting. We explain its entertainment markets and look at current Strictly Come Dancing and BBC Sports Personality of the Year odds.
bet365 may be best known for traditional sports betting, but its markets extend well beyond football, horse racing and other sporting events.
bet365 entertainment betting covers markets based around television programmes, awards, reality shows and other major cultural events.
Instead of backing a team or player to win a match, customers might find odds on who will win Strictly Come Dancing, who will be eliminated next from a reality show or who will be named BBC Sports Personality of the Year.
The selection changes throughout the year, with new markets generally appearing as major television series, awards and other events approach.
Odds below were checked on 7 October 2026 and are subject to change.
What can you bet on with bet365 Entertainment?
Entertainment betting works much like a traditional outright sports market.
Rather than backing Arsenal to win the Premier League or a golfer to win a major, bettors can choose from a list of contestants, personalities or possible outcomes associated with an entertainment event.
Markets can include:
- Reality TV winners
- Next eliminations
- Television competition winners
- Major awards
- Entertainment specials
- Selected music and cultural events
The exact markets available will depend on timing and location.
There can also be several different markets for the same television programme. A series such as Strictly Come Dancing, for example, can feature both an outright winner market and a next elimination market.
BBC Sports Personality of the Year betting
One of the more unusual crossovers between sport and entertainment betting is BBC Sports Personality of the Year.
Rather than betting on an athlete’s performance in a particular event, this market asks who will ultimately receive the annual award.
At the time of writing, sprinter Amy Hunt is the 5/6 favourite, followed by Josh Kerr at 10/3.
| Selection | bet365 odds |
|---|---|
| Amy Hunt | 5/6 |
| Josh Kerr | 10/3 |
| Harry Kane | 5/1 |
| Matt Weston | 10/1 |
| Luke Littler | 18/1 |
| Jude Bellingham | 22/1 |
| Saffie Osbourne | 22/1 |
| George Russell | 66/1 |
| Rory McIlroy | 66/1 |
| Anthony Joshua | 66/1 |
| Elfyn Evans | 66/1 |
View the full BBC Sports Personality of the Year market.
Unlike a normal sporting event, the result here ultimately comes down to the award itself rather than a single match or competition. That means an athlete’s performances, profile and public support can all affect how the market develops during the year.
bet365’s rules state that its Sports Personality outright markets are settled according to the awards presented on the night, with dead-heat rules applying where necessary.
Strictly Come Dancing 2026 betting
Strictly Come Dancing provides a good example of how extensive an entertainment betting market can become.
Rather than offering only odds on the eventual winner, bet365 can price several different outcomes as the series progresses.
Strictly Come Dancing outright winner
Lacey Turner is currently the 13/8 favourite to win the 2026 series, with John Nellis at 11/2 and Dani Dyer at 13/2.
| Selection | bet365 odds |
|---|---|
| Lacey Turner | 13/8 |
| John Nellis | 11/2 |
| Dani Dyer | 13/2 |
| Delta Goodrem | 15/2 |
| Graeme Hall | 11/1 |
| Cach Mercer | 12/1 |
| Lawrence Robb | 14/1 |
| Tabby Stoecker | 14/1 |
| Will Best | 14/1 |
| Bethany Antonia | 35/1 |
View the full Strictly Come Dancing outright market.
The movement of the Strictly market is also a good illustration of how quickly entertainment odds can change. Contestant performances, judges’ scores, public reaction and eliminations can all reshape the prices from week to week.
Strictly Come Dancing next elimination
bet365 also currently offers betting on the next contestant to be eliminated.
Sarah Storey is the 9/4 favourite in that market, just ahead of Shaun Wright-Phillips at 5/2 and Melanie Walters at 3/1.
| Selection | bet365 odds |
|---|---|
| Sarah Storey | 9/4 |
| Shaun Wright-Phillips | 5/2 |
| Melanie Walters | 3/1 |
| Jaime Winstone | 4/1 |
| Bethany Antonia | 16/1 |
| Lawrence Robb | 33/1 |
| Tabby Stoecker | 33/1 |
| Will Best | 33/1 |
| Graeme Hall | 40/1 |
| Cach Mercer | 40/1 |
View the full Strictly next elimination market.
There are some specific settlement rules worth knowing with elimination betting. For example, if two or more contestants are eliminated in the same show, bet365’s rules specify how the first eliminated participant is determined for settlement purposes. Rules can also apply if contestants withdraw or fail to take part.
Why do entertainment betting odds change?
Entertainment markets can move for different reasons than conventional sports betting.
With a football match, prices may react to injuries, team news or recent results. Entertainment markets can instead respond to developments such as:
- A particularly strong or weak television performance
- Judges’ scores
- A contestant becoming more or less popular with viewers
- Eliminations or withdrawals
- Major sporting achievements in an awards market
- Public voting trends and media attention
The outright favourite at the beginning of a television series may therefore look very different several weeks later.
Strictly is a good example in 2026. Earlier in the year Dani Dyer had been installed as the favourite by bet365, but the market has since changed considerably and Lacey Turner now heads the betting.
How are bet365 entertainment bets settled?
Settlement depends on the individual market, so checking the relevant rules is particularly important with entertainment betting.
For BBC Sports Personality of the Year, for example, bet365 states that outright and related markets are settled according to the awards presented at the ceremony.
Strictly has its own rules covering outright betting, eliminations, withdrawals and other situations.
Other entertainment markets may use official television results, public voting figures, recognised chart data or another named source to determine the winning selection.
Because settlement rules can vary considerably between markets, bettors should check the individual market rules before placing a wager.
Is entertainment betting available all year?
The specific events change throughout the year.
Major reality television programmes can generate markets while they are airing, while award betting may be available for a much longer period before the winner is announced.
bet365 also covers a range of TV and entertainment subjects through its bet365 News section, including Strictly Come Dancing, Big Brother, I’m A Celebrity, Eurovision and other major programmes and events.
That makes entertainment betting less of a single product and more of a rotating collection of special markets tied to whatever events are generating interest at the time.
Where can I find bet365 entertainment betting?
Available entertainment and specials markets can be found through bet365 when markets are open.
The selection will change, and individual markets may be suspended or removed as an event develops. Prices can also move quickly, particularly around live television shows, eliminations, major performances or awards announcements.
The current BBC Sports Personality of the Year and Strictly Come Dancing markets demonstrate the variety available: one involves predicting the recipient of a major sporting award, while another includes both a season-long outright winner market and weekly elimination betting.
For anyone familiar only with bet365’s traditional sportsbook, entertainment betting is essentially the same odds-based format applied to television, awards and other events outside conventional match betting.
Odds checked on 7 October 2026 and are subject to change. Availability and market selection may vary by location. Always check the latest bet365 market and applicable rules before betting.
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