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bet365 “Either To Win” Betting Market Explained: How It Works and Why Horse Racing Bettors Use It

Learn about the Either to Win market available on selected races at bet365 Sport.

Horse racing betting markets have evolved far beyond simply backing a horse to win. On platforms like bet365, bettors now have access to dozens of specialised markets designed to make races more engaging and flexible.

Among these is the Either To Win market, a simple but strategically interesting betting option that appears on selected races. While it is not as widely discussed as traditional win bets or each-way betting, it has quietly become a popular option for punters who want to combine two strong contenders into a single wager.

This guide explains exactly what the Either To Win market is, how it works, where to find it on bet365, and why it differs from other winner-based bets.


What Is the “Either To Win” Betting Market?

The Either To Win market is a horse racing bet that allows a bettor to back one of two named horses to win a specific race. If either of those horses wins, the bet is successful.

Instead of selecting a single horse in the race, the bookmaker pairs two runners together and offers a combined price for either horse to win. This effectively creates a mini-portfolio within a single wager.

For example, imagine a race where two leading contenders dominate the betting market. Rather than choosing between them, the bookmaker may offer a special market such as:

  • Horse A or Horse B to Win – Odds 4/5

If Horse A wins, the bet pays out.
If Horse B wins, the bet also pays out.
If any other horse wins, the bet loses.

This approach is particularly common when two runners stand out from the rest of the field, such as during major meetings like Cheltenham, Royal Ascot or major Saturday handicaps.

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How the Either To Win Bet Works

The structure of an Either To Win bet is straightforward. Instead of placing multiple bets on individual runners, bettors place one single bet covering two potential winners.

Step-by-Step Example

  1. A race features 10 runners.
  2. Two favourites dominate the market at short prices.
  3. bet365 offers a market:

Horse A or Horse B to Win – Evens (1/1)

If you stake £10:

  • Horse A wins → £20 return (£10 profit + stake)
  • Horse B wins → £20 return
  • Any other horse wins → bet loses

This essentially functions as a simplified double-chance bet for horse racing, though instead of covering outcomes like win/place, it covers two different runners to win the race.

Another important rule applies to this market. If one of the named horses becomes a non-runner, the bet is normally void and the stake returned, because the original paired selection no longer exists.


Where to Find Either To Win Markets on bet365

On the bet365 sportsbook, Either To Win bets are typically located within the additional race markets section of a racecard.

The general process looks like this:

  1. Navigate to Horse Racing in the sportsbook.
  2. Select the race meeting and specific race.
  3. Scroll through the market tabs or expanded betting options.
  4. Look for markets such as:
    • Match Bets
    • Jollies and Rags
    • Either To Win

These markets appear alongside other alternative race betting options, which offer different ways to bet beyond the traditional win and each-way formats.

The market is usually available only on selected races, especially:

  • Feature races
  • Major festivals
  • Races with strong favourites
  • Competitive handicaps with standout contenders

Why Either To Win Bets Appeal to Punters

While many bettors still prefer straightforward win bets, the Either To Win market offers several strategic advantages.

1. Reduces the Risk of Choosing the Wrong Favourite

In many races, two horses dominate the betting market.

Punters often face the classic dilemma:

  • Back Favourite A
  • Back Favourite B
  • Split stakes between both

The Either To Win market simplifies this decision by combining both selections into one bet.

2. Cleaner Than Splitting Stakes

Without this market, a bettor might place:

  • £10 on Horse A
  • £10 on Horse B

But the Either To Win market allows a bettor to cover both outcomes with one stake, though usually at slightly lower odds.

3. Perfect for Strong Two-Horse Races

Horse racing often produces races where two runners appear significantly stronger than the rest of the field.

Examples include:

  • Champion races with two elite horses
  • Novice races featuring standout prospects
  • Small-field races dominated by leading stables

In these situations, Either To Win bets let bettors lean into the race narrative without needing to decide between the top two contenders.

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How Either To Win Differs from Other Horse Racing Bets

Although the market might seem similar to other racing bets, it is structurally different from several common wager types.

Standard Win Bet

A win bet is the simplest horse racing wager. You select one horse and it must win the race for the bet to pay.

With Either To Win:

  • You effectively back two horses
  • Only one needs to win

However, the trade-off is shorter odds compared with backing each horse individually.


Each-Way Betting

Each-way betting is another popular alternative, where the stake is split into two parts:

  • One bet for the horse to win
  • One bet for the horse to place in the race.

Key differences:

FeatureEither To WinEach-Way
Number of horsesTwo selectionsOne selection
Stake structureSingle betTwo bets combined
Winning conditionOne of two horses winsHorse wins or places
OddsShorter than individual oddsReduced place odds

Match Bets

Another similar market is a match bet, where bettors choose which of two horses will finish ahead of the other.

The key difference:

  • Match bet → finishing position comparison
  • Either To Win → either horse must win the race

When Bettors Use Either To Win Markets

Experienced horse racing bettors often use Either To Win bets in several situations:

Big Festival Races

Events like:

  • Cheltenham Festival
  • Grand National meeting
  • Royal Ascot

often feature headline races dominated by two elite runners.

Tactical Betting in Small Fields

When only 5–7 horses run, two horses frequently dominate the odds board.

Market Uncertainty

Sometimes bettors believe the winner will come from two horses but cannot separate them.

Either To Win markets provide a solution without needing to double the stake.


Why Bookmakers Offer This Market

Bookmakers like bet365 offer these markets because they generate additional engagement around feature races.

They also:

  • Encourage betting on short-priced favourites
  • Provide variety beyond standard markets
  • Allow traders to shape markets around race narratives

Ultimately, they add another layer to the horse racing betting experience.

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FAQ: Either To Win Horse Racing Bets

What is an Either To Win bet?

An Either To Win bet is a wager where you back one of two named horses to win a race. If either horse wins, the bet pays out.


What happens if one horse becomes a non-runner?

If either horse in the pair does not run, the bet is usually void and your stake is returned.


Is an Either To Win bet the same as a double?

No. A double requires both selections to win in separate events. An Either To Win bet only requires one of two horses in the same race to win.


Are the odds lower than backing the horses individually?

Yes. Because the bet covers two horses, bookmakers typically offer shorter combined odds than backing each runner separately.


Can you place Either To Win bets on every race?

No. These markets are usually available only on selected races, especially feature races or events with strong favourites.


Is Either To Win better than an each-way bet?

They serve different purposes. Each-way bets cover win and place outcomes for one horse, while Either To Win bets cover two horses winning the race.


Where can I find Either To Win markets on bet365?

You can usually find them in the additional race markets section of a horse racing racecard alongside other alternative bets.


If you regularly bet on horse racing, understanding markets like Either To Win can open up new tactical options. Rather than simply backing a single horse, bettors can use these specialised markets to reflect how they actually view a race, especially when two runners stand out from the rest of the field.

18+ Always remember to gamble responsiblyCheck out bet365’s Safer Gambling page for more details or go to GambleAware.org for advice, tools and support.

Ian John -

Sports Writer and Reviewer

Ian John is a seasoned Sports Writer and UK gambling expert with over a decade of experience at Bonus Code Poker. For the past 10 years, he has been providing readers with insightful analysis and expert opinions on sports betting and poker.
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