bet365 Tournament Challenge Adds Preferred Team Club Leagues
bet365’s Champions League Tournament Challenge now places players in a league with fellow fans of their club. Here is how Preferred Team works, plus the entry rules and 2026/27 prizes.
bet365 has added a Preferred Team option to its Champions League Tournament Challenge, the predictor game built for it by Incentive Games. Players can now name a favourite club while they play, and the game drops them into a separate league made up of supporters of that club. The two companies announced the feature on 3 November 2026, with the Champions League league phase up to Matchday 4.
The club leagues sit alongside the main Tournament Challenge leaderboards, which is where bet365 lists its prizes. Picking a club adds a second table to follow and leaves a player’s place in the main competition as it was.
How the Preferred Team Feature Works
- A prompt asks players to choose a favourite club during the game.
- Choosing one places the player in a dedicated league with other fans of the same club.
- The prompt can be skipped. Anyone who skips it is not asked again.
- Tournament Challenge sits in the Free Games tab of the Football section on the bet365 website and app, with banners on both.
Incentive Games chief commercial officer Ahmed Baker said the feature builds “on the loyalty fans already have for their clubs”. A bet365 spokesperson said football “is as much about identity and shared passion as it is about the results on the pitch”.
The game runs in what the companies call key global territories, with standalone versions for Spain, Italy and Greece.
How bet365 Tournament Challenge Works
There is no charge to enter, and entry is separate from betting, so bet365’s betting offers do not apply to it. According to bet365’s promotion page, the steps are:
- Log in to a bet365 account and go to Football, then Free Games, then Tournament Challenge.
- Make selections on the Champions League fixtures.
- Earn points for each correct selection, which count towards the matchday and overall leaderboards.
When the game launched in September 2025, Incentive Games explained its scoring: each pick carries a notional 10-point stake multiplied by the decimal odds, so a correct pick at 2.50 earns 25 points. bet365’s current page says only that points depend on correct selections and points players to the Tournament Challenge rules in its football help section.
Other entry rules:
- Entry is open to eligible bet365 customers with a verified account, and each person can enter once.
- Picks can be edited or reset before a match starts. Once a fixture is in-play, it is locked.
- New entrants can join until the first game of the Round of 16 second legs goes in-play. Anyone who entered before then keeps playing to the final on 5 June 2027.
Tournament Challenge Prizes for 2026/27
bet365 runs ten matchday leaderboards: Matchdays 1 to 8 of the league phase, the knockout play-off round (both legs combined) and the Round of 16 (both legs combined). Each one pays the same prizes.
| Matchday position | Prize |
|---|---|
| 1st | £20,000 |
| 2nd | £5,000 |
| 3rd | £1,000 |
| 4th | £250 |
| 5th | £100 in Bet Credits |
| 6th to 20th | £25 in Bet Credits |
| 21st to 50th | £5 in Bet Credits |
| 51st to 100th | £1 in Bet Credits |
The overall leaderboard covers the whole competition.
| Overall position | Prize |
|---|---|
| 1st | £50,000 |
| 2nd | £15,000 |
| 3rd | £5,000 |
| 4th | £3,000 |
| 5th | £1,500 |
| 6th to 20th | £400 |
| 21st to 50th | £150 in Bet Credits |
| 51st to 100th | £50 in Bet Credits |
| 101st to 500th | £25 in Bet Credits |
| 501st to 1,000th | £10 in Bet Credits |
| 1,001st to 1,500th | £5 in Bet Credits |
| 1,501st to 5,000th | £2 in Bet Credits |
| 5,001st to 10,000th | £1 in Bet Credits |
- Total prizes across the promotion are capped at £250,000.
- Where players tie, the prize money for the places involved is shared.
- Bet Credits cannot be withdrawn and expire after seven days.
Prizes and rules are as listed on bet365’s Tournament Challenge page on 4 November 2026.
Who Are Incentive Games?
Incentive Games is an Edinburgh-based business-to-business games studio, and it has worked with bet365 since 2021. Its earlier bet365 games include Golden Goals, the 6 Score Challenge (BCP has a guide to the 6 Scores Challenge) and a 2025 Bracket Challenge in the United States with a $10m prize.
Preferred Team is the second social feature added to Tournament Challenge in 2026. The first was Your Leagues, introduced for the World Cup, which is covered in BCP’s World Cup Tournament Challenge archive. Last season’s Champions League edition is in our 2025/26 Tournament Challenge archive.
In 2025 the company also set up Incentive Studios, a real-money games division making Crash, Tower and arcade-style titles. It holds real-money licences in the United Kingdom, Michigan, Ontario, Pennsylvania and Alberta.
New to bet365?
New customers in the United Kingdom can claim bet365’s Bet £10 & Get £30 in Free Bets offer. Our bonus code BET247 can be entered at sign-up; it does not change the size of the offer.
Welcome offer terms as listed by bet365 on 4 November 2026. BCP’s bet365 bonus codes page has the current sign-up details, and our bet365 Champions League hub covers the rest of the competition.
Please gamble responsibly. Safer gambling support
Important Disclosure
#AD – Bonus Code Poker is an affiliate of the brands we promote throughout this site. While we strive to maintain accuracy throughout our content, we do receive compensation for this promotion.
