There is a revolution coming in the English Premier League, and it is going to happen much sooner than you expect.

And it will not only affect how the Premier League presents itself on screen, but the changes could well influence the next generation of soccer betting opportunities that you will find available at top UK betting sites such as bet365 Sport.

So what is this exciting development? Let’s take a closer look to find out.

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Premier League Presentation To Be Revolutionised

The major change will focus on the presentation of the Premier League. Presently, the Premier League offer rudimentary real time data services, but that is about to change after a new agreement with data tech company Genius Sports.

The company has developed a brand new live skeletal tracking system, which can transfer a huge amount of previously unavailable data in under a second.

The upshot of this new technological development is that broadcasters such as Sky Sports, Amazon and BT Sport will be able to offer customers a whole host of brand-new data sets when the technology becomes active.

A tentative start date for the resumption of the second half of the season following the World Cup in Qatar, has been set as the potential first time that this new technology will be revealed and seen in the UK.

What Is So Special About This New Data Transfer System From Genius Sports?

As we said previously, presenters of Premier League soccer have only been able to offer rudimentary data during their broadcasts, such as the number of corners for each team in a game, how many free kicks, yellow cards etc have been awarded.

What Genius Sports new system does is go far beyond that level of real time data measurement and transfer.

Using the new system, real-time data can be transferred, displayed and utilised across a broad range of different data sets.

Data that can be instantly displayed in the presentation will include:

  • The running speed of any player on the pitch at any given time, including the top running speed in the game.
  • The speed in miles per hour of any pass or shot made in the game.
  • The distance between the player and other players on the field, and/or the ball or officials

The data can be shared instantly with broadcasters and also with sports betting services, while all 20 Premier League clubs will also be given access to the data for their own tactical and biometric purposes.

Additionally, the new skeletal system also seems set to allow a massive raft of data about individual players, measuring their body posture, foot, arm, shoulder and limb angles and much more, which again offers extensive additional data which could be put to good use by broadcasters and Premier League clubs.

“Enhance…The Most Popular League In World Soccer”

Speaking about the new development and their partnership with the Premier League, the Chief Executive at Genius Sports, Mark Locke, was excited to showcase just what enhancements their product could bring to watching the Premier League.

“This partnership is an important next step in demonstrating the way data and advanced technology can amplify storytelling and fan engagement,” he stated.

“Genius has believed deeply in this vision for many years, which is now becoming a reality in partnership with Football DataCo and the Premier League.”

“We’re incredibly excited to work on solutions to enhance how the most popular league in world soccer is consumed by millions of passionate fans worldwide.”

Mr Locke also promised that “More developments are underway. In addition to the Skeletal system, a ‘mesh system’ is in the planning stages. That’ll see data tracked from all points of a player’s skin.”

There’s no doubt that this new system is going to revolutionise the data that is available in the game.

And that means that there are going to be plenty of sports betting sites very keen to see what data is on offer as they seek new and inventive markets and promotions in order to enhance what they already offer for betting on the Premier League.

Could These Changes Radically Influence What Sports Betting Services Offer As Markets For The Premier League?


While some of the changes in data are likely to be of more interest to Premier League clubs who are seeking to gain as much feedback about their players’ performance as possible with the intention of improving performance, there is also significant additional data which is going to be a potential boon for anybody in the sports betting industry.

One of the most obvious examples is in the player’s top running speed. For example, if a player has previous data of a top running speed if X.xx miles an hour, sports books could offer wagers on whether or not the player will exceed that speed in the current game.

Additionally, with the ability for a players shot speed to be measured, bookmakers could then offer wagers, either pre-match or even In-Play on whether the player would beat that shot speed later in the game, or whether any other player on the pitch will have a shot speed in excess of that amount.

However, this is just scratching the surface of what this data could offer to bookmakers and you can be absolutely assured that all bookmakers will be looking at this new data and figuring out the ways in which they can incorporate it into their existing sports betting offerings to give punters more betting options than they have ever had before.

So, if you want to sign up to experience the next generation of English Premier League broadcasting from later this season, you’ll need to head to Sky or BT or both to watch.

And sports bettors can use our latest bet365 bonus code to sign up with the company that is perfectly set to take advantage of any opportunities that these new changes will offer punters and the soccer betting industry.

The future of football is coming and, excitingly, it is almost here.