I’m a Celebrity 2026 Odds: Wayne Rooney Dominates Betting as Joanna Page Drifts
Wayne Rooney dominates the I’m a Celebrity 2026 winner betting, attracting nearly 40% of wagers. We examine the latest bet365 outright odds, market movements and leading contenders.
Wayne Rooney is attracting the overwhelming share of early bets to win I’m a Celebrity… Get Me Out of Here! 2026, with the former Manchester United and England striker accounting for 39.48% of all bets placed in the latest betting figures supplied to BonusCodePoker.
Rooney is the clear favourite at 2/1 with bet365, ahead of Gavin & Stacey actress Joanna Page at 4/1 and comedian Leigh Francis at 15/2.
However, the early trading figures reveal a more interesting picture than the outright betting market alone suggests.
Despite attracting 11.43% of bets, Joanna Page has drifted from 7/2 to 4/1, while Kaiser Chiefs frontman Ricky Wilson has eased from 11/1 to 12/1. Meanwhile, Rooney continues to dominate betting interest ahead of the programme’s return on Monday 16 November.
With ITV now confirming its initial jungle line-up, the market could see further movement as viewers get their first proper look at this year’s celebrities.
View the latest I’m a Celebrity winner odds at bet365
I’m a Celebrity 2026 Outright Winner Odds and Betting Percentages
The following table shows the supplied bet365 outright prices alongside the percentage of bets placed on each celebrity.
| Contestant | % Bets Placed | bet365 Odds |
|---|---|---|
| Wayne Rooney | 39.48% | 2/1 |
| Leigh Francis | 11.71% | 15/2 |
| Joanna Page | 11.43% | 7/2 → 4/1 |
| Jack Skipper | 8.57% | 9/1 |
| Sharky | 8.11% | 10/1 |
| Chloe Burrows | 7.58% | 17/2 |
| Ricky Wilson | 5.31% | 11/1 → 12/1 |
| Claire Sweeney | 3.19% | 33/1 |
| Ade Adepitan | 2.58% | 25/1 |
| AJ Odudu | 1.74% | 18/1 |
| Mariella Frostrup | 0.23% | 66/1 |
| Leomie Anderson | 0.07% | 66/1 |
Source: Betting percentages and bet365 prices supplied to BonusCodePoker. Odds are a snapshot rather than guaranteed live prices and are subject to change. Percentages represent the share of bets, not the amount of money wagered. Leigh Francis was not included in ITV’s confirmed initial line-up on 10 November.
Wayne Rooney Attracts Nearly 40% of All Bets
The biggest story in the early I’m a Celebrity betting is Wayne Rooney’s extraordinary popularity.
At 39.48%, Rooney has attracted more than three times the individual betting share of any other celebrity in the supplied figures. His position at the head of the market is hardly surprising.
One of English football’s most recognisable figures, Rooney enters the jungle with a considerable public profile. His wife, Coleen Rooney, finished runner-up in the 2024 series, losing out to McFly singer Danny Jones.
That provides an obvious storyline for the former England captain, who now has the opportunity to go one better than his wife.
There is also evidence that Rooney has strengthened his position in the market. When bet365 first discussed its 2026 outright prices on 2 November, the bookmaker described Rooney as its 3/1 favourite. His latest supplied price of 2/1 represents a notable shortening.
At 2/1, a successful £10 outright bet would return £30, including the original stake.
Nevertheless, being the best-known contestant does not guarantee victory. Rooney’s personality, relationships with fellow campmates and performances in the Bushtucker Trials will ultimately influence how viewers respond to him.
His biggest challenge may be maintaining the popularity that has made him such a strong pre-show favourite.
Leigh Francis Attracts 11.71% of Bets Amid Late-Arrival Speculation
Leigh Francis is another celebrity attracting considerable betting attention.
The comedian, best known for his Keith Lemon character and Celebrity Juice, accounts for 11.71% of bets placed, making him the second-most-backed name in the supplied figures.
At 15/2, Francis is priced considerably longer than Rooney despite attracting substantial interest.
However, his participation comes with an important qualification.
ITV’s official announcement on 10 November included 11 starting campmates but did not feature Francis, despite earlier reports linking him with the programme.
Subsequent reports have suggested that he could enter the jungle as a late arrival, although that possibility has not been officially confirmed.
For the outright betting market, this is a development worth monitoring. Bettors should check whether Francis remains an active selection and review the bookmaker’s relevant non-participation and settlement rules before placing any wager.
If he does eventually enter camp, his established comedy career could make him an interesting addition to the competition.
Joanna Page Drifts to 4/1 Despite Strong Betting Interest
Joanna Page remains one of the leading contenders to win this year’s series, but her latest odds tell a slightly different story from her betting percentage.
The Gavin & Stacey actress has attracted 11.43% of all bets placed, putting her narrowly behind Leigh Francis in the popularity figures.
However, her outright odds have moved in the opposite direction to what some might expect.
Page has drifted from 7/2 to 4/1, meaning the bookmaker is now offering a bigger potential return on her winning.
That movement is particularly interesting given her strong public recognition and the widespread popularity of Gavin & Stacey.
Page could appeal to viewers through her warmth, humour and familiarity, all qualities that have helped previous contestants develop strong followings during the series.
The important distinction is that betting popularity and odds movements do not always tell the same story.
A contestant can attract plenty of bets without shortening in price, particularly when those wagers represent relatively small stakes or when a bookmaker reassesses the wider market.
For Page, the first few episodes may prove especially important in determining whether her price begins to shorten again.
Jack Skipper, Sharky and Chloe Burrows Lead the Next Group
Beyond the leading three names, the betting is relatively competitive.
Stand-up comedian Jack Skipper has attracted 8.57% of bets and is priced at 9/1, while YouTube personality Sharky follows closely with 8.11% at 10/1.
Chloe Burrows, who rose to prominence on Love Island, is another well-supported contestant, accounting for 7.58% of bets at 17/2.
These three celebrities could become particularly interesting once the programme gets under way.
Could Sharky Repeat Angry Ginge’s Success?
Sharky’s social-media background is especially relevant following the success of Angry Ginge, who won the 2025 series.
The Beta Squad member already has an established online audience, something that could help generate attention and support during the programme.
However, a large social-media following does not automatically translate into votes to win. The challenge will be connecting with the broader television audience rather than relying entirely on existing supporters.
At 10/1, Sharky remains an outsider relative to Rooney, but his 8.11% betting share indicates that he has already attracted meaningful interest.
Jack Skipper Could Benefit From His Comedy Background
Jack Skipper may not have the same mainstream recognition as Rooney or Page, but his background as a stand-up comedian could work in his favour.
Humour and the ability to get along with other contestants can play a significant role in how celebrities are perceived.
With 8.57% of bets already supporting him, Skipper is one of the more popular selections outside the leading contenders.
Chloe Burrows Brings Reality TV Experience
Chloe Burrows enters the competition with experience of living under the scrutiny of reality television.
Having previously finished runner-up on Love Island in 2021, she is already familiar with the demands of a programme where public opinion can determine the outcome.
Her 17/2 price places her among the middle-ranking contenders, although the supplied betting figures suggest plenty of early interest.
Ricky Wilson Drifts From 11/1 to 12/1
Ricky Wilson is another contestant whose outright odds have moved out.
The Kaiser Chiefs frontman has drifted from 11/1 to 12/1, despite attracting 5.31% of bets placed.
Wilson is an established performer with years of experience entertaining large audiences, but success on stage and success in the jungle are very different challenges.
His personality away from the spotlight could prove more important than his musical career.
For now, the market places him behind the leading contenders, and the move to 12/1 suggests a slightly less favourable assessment of his winning prospects than at the previous quoted price.
Could an Outsider Challenge the Favourites?
Further down the outright betting market, several well-known television personalities have attracted comparatively little interest.
Claire Sweeney is available at 33/1 and accounts for 3.19% of bets, while Paralympian and broadcaster Ade Adepitan is priced at 25/1 with a 2.58% share.
Adepitan’s appearance is particularly notable as he becomes the first wheelchair-using contestant in the programme’s history.
Big Brother presenter AJ Odudu, meanwhile, has attracted just 1.74% of bets despite being one of the most recognisable television presenters in the line-up.
At the bottom of the betting percentages are broadcaster Mariella Frostrup and model Leomie Anderson.
Both are priced at 66/1, with Frostrup accounting for 0.23% of bets and Anderson receiving just 0.07%.
Those figures demonstrate how little betting support the two have attracted so far.
However, the early market is based largely on expectations. Once viewers see how the celebrities interact, previously overlooked contestants could become considerably more popular.
I’m a Celebrity 2026 Betting Trends: What Does the Trading Tell Us?
The latest figures reveal three notable patterns in the outright winner market.
1. Rooney Is Dominating Betting Activity
Nearly four in every ten bets have been placed on Wayne Rooney, giving him a substantial advantage in terms of early betting popularity.
However, his 39.48% share does not mean he has a 39.48% chance of winning.
At odds of 2/1, his price represents an implied probability of approximately 33.3% before accounting for the bookmaker’s margin.
The two figures measure different things: one reflects the number of wagers placed, while the other is derived from the price offered.
2. Betting Support Does Not Always Produce Shorter Odds
Joanna Page and Ricky Wilson demonstrate why betting percentages should be considered alongside price movements.
Both have attracted bets, yet their odds have lengthened.
That could reflect the distribution of money across the market, differences in stake sizes or changes in the bookmaker’s assessment of the contestants.
Without information about the actual amounts wagered and the bookmaker’s liabilities, it is impossible to establish precisely why those prices have moved.
3. The First Week Could Reshape the Market
Before the series begins, much of the betting is influenced by a celebrity’s existing reputation.
Once the contestants enter camp, viewers will have new information to consider.
Bushtucker Trial performances, camp relationships, humour, disagreements and emotional moments can all affect public perception.
For anyone following the market, the key question will be whether Rooney can maintain his dominant position or whether another contestant emerges as a serious challenger.
Market followers should also remember that changing prices do not necessarily create a profitable trading opportunity. Anyone considering an early settlement should check the terms, as bet365 Cash Out is not always available.
When Does I’m a Celebrity 2026 Start?
I’m a Celebrity… Get Me Out of Here! returns on Monday 16 November 2026 at 9pm, with Ant and Dec presenting from Australia.
The series will be broadcast on ITV1 and ITVX, with the initial line-up featuring 11 confirmed contestants.
The 2026 competition follows last year’s victory by Angry Ginge, who demonstrated that a contestant with a large online following could also connect with the show’s wider audience.
For those checking the winner market, our bet365 Sports FAQs explain how to distinguish outright betting from individual event markets. Our guide to using bet365 on the web also explains how to review odds and check a betting slip before confirming a wager.
Who Will Win I’m a Celebrity 2026?
Wayne Rooney is unquestionably the dominant figure in the early outright betting, both in terms of his 2/1 price and the substantial percentage of bets placed on him.
However, the market remains far from settled.
Joanna Page and Leigh Francis have attracted considerable interest, while Jack Skipper, Sharky and Chloe Burrows are among the better-supported alternatives.
The first week could prove decisive. Rooney starts as the clear favourite, but I’m a Celebrity is ultimately a popularity contest, and the personalities that resonate most strongly with viewers are not always the ones expected to win before the first episode.
For now, the betting figures establish Rooney as the celebrity to beat. Whether that position survives the opening week in the jungle remains to be seen.
Check the latest I’m a Celebrity 2026 outright odds at bet365
Odds and betting percentages are based on the supplied market snapshot and may change. 18+. Please gamble responsibly. Terms and conditions apply.
#AD – BonusCodePoker may receive a commission from qualifying activity through affiliate links. This does not affect the odds available or guarantee any betting outcome.
Please gamble responsibly. Safer gambling support
Important Disclosure
#AD – Bonus Code Poker is an affiliate of the brands we promote throughout this site. While we strive to maintain accuracy throughout our content, we do receive compensation for this promotion.
