A look at the special offers at Cheltenham Festival 2026 for bet365 Sport!
The Cheltenham Festival is widely regarded as the most exciting week in the National Hunt racing calendar. Across four days at Prestbury Park, the festival delivers 28 races, championship contests such as the Champion Hurdle, Queen Mother Champion Chase and Gold Cup, and huge betting interest from punters across the UK and Ireland.
For bettors using bet365, the festival is also one of the most generous times of the year when it comes to bookmaker promotions. Every race day comes with enhanced odds, boosted returns and exclusive free-to-play games designed to make the action even more engaging.
For readers of BonusCodePoker.com looking to get the most from the meeting, this guide explores the bet365 Cheltenham Festival offers for 2026, including the £700,000 6 Horses Challenge, daily Bet Boosts, enhanced Bet Builder winnings, Position Payout, and long-standing racing promotions such as Each Way Extra and Best Odds Guaranteed.
If you are planning to bet across the festival’s four days, these offers can add significant extra value to your wagers.
Before diving into the daily promotions, it is worth noting that new customers can unlock a welcome offer ahead of the festival.
The standard sign-up promotion allows new players to:
After placing a qualifying bet at minimum odds requirements, the free bets are credited to the account as bet credits once the initial wager settles.
This welcome bonus can then be used across the four days of the festival, allowing new users to spread their bets across races such as the Supreme Novices’ Hurdle, Ryanair Chase or the Cheltenham Gold Cup.
Many bettors open their account in the days leading up to the meeting so they can also access ante-post betting markets and expert previews such as our Cheltenham Festival 2026 Preview: Full Race-by-Race Guide, History and Ante-Post Insight which breaks down every major contest of the meeting.
on BonusCodePoker.com.
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| Promotion | Details | When Available | Key Benefit |
|---|---|---|---|
| 6 Horses Challenge | Free-to-play prediction game selecting winners of six races | Daily during Cheltenham Festival | Share of £700,000 prize pool across four days |
| Bet Builder Winnings Boost | 25% boost added to successful Bet Builder returns on Cheltenham races | All festival races | Increased payout on multi-selection race bets |
| Position Payout Promotion | Returns available depending on finishing position in selected races | Selected handicap races | Extra payout opportunities beyond just the winner |
| Super Boost | Significantly enhanced odds on selected runners or markets | Daily festival promotion | Higher odds on major race selections |
| Bet Boosts | Improved odds on selected horses within race markets | Multiple boosts each race day | Better value prices on selected runners |
| Each Way Extra | Increased number of places paid in races | Available on many festival races | Up to 10 places paid in big-field races |
| Best Odds Guaranteed | Paid at the Starting Price if it is bigger than the odds taken | Applies to many race-day bets | Protection against market price movements |
| bet365 Welcome Offer | Bet £10 Get £30 in Free Bets for new customers | Available for new accounts | Extra betting value across the festival |
One of the standout promotions during Cheltenham week is the bet365 6 Horses Challenge, a free-to-play game that runs every day of the festival.
The concept is simple but exciting.
Each day, bet365 selects six races, and players must predict the winner of each one. Even if you don’t land all six selections correctly, prizes are still available depending on how many winners you pick.
Key features of the challenge include:
During the Cheltenham Festival, the prize pools become significantly larger than normal. In 2026, the total prize fund across the four days is £700,000, making it one of the biggest free-to-play betting promotions of the racing calendar.
The structure usually rewards players as follows:
For fans who enjoy studying the form, reading race previews and building daily accumulators, the 6 Horses Challenge adds an extra layer of excitement to the festival.
Another major promotion running during the festival is the bet365 Bet Builder winnings boost.
Bet Builders allow bettors to combine multiple selections within the same race. For example, a player could combine:
During Cheltenham 2026, bet365 is offering a 25% boost on winnings from Bet Builders across all races.
This means that if your Bet Builder lands successfully, bet365 increases the total payout by an additional 25%.
Because Cheltenham races often feature competitive fields and multiple betting angles, Bet Builders have become increasingly popular among racing bettors.
For example, a bettor might build a race bet including:
If all selections are correct, the boosted winnings can significantly increase the return.
This promotion runs throughout the festival, meaning every one of the 28 races offers the opportunity to build and boost your bet.
Cheltenham handicaps often feature large and competitive fields, which can make predicting the winner extremely difficult.
To provide extra value in these races, bet365 runs its Position Payout promotion.
Instead of only paying out on the official winner, this offer provides returns depending on how high your selection finishes in the race.
While the exact payout structure may vary depending on the race and market, the concept is designed to reward strong performances even if a horse narrowly misses victory.
For bettors who regularly play each-way bets or back horses at bigger odds, Position Payout can provide additional returns compared with traditional betting markets.
This promotion is particularly popular in major Cheltenham handicap races such as:
where fields can often exceed twenty runners.
Enhanced odds promotions are a staple of major sporting events, and the Cheltenham Festival is no exception.
During the four days of racing, bet365 releases Super Boosts and Bet Boosts every day.
Super Boosts are heavily enhanced odds on selected horses or markets.
These are typically released during the morning of each race day and can include headline races such as:
The odds on a particular selection are increased significantly compared to the standard market price, allowing bettors to place wagers with improved potential returns.
In addition to the Super Boosts, bet365 also offers Bet Boosts on selected runners in every race throughout the festival.
These boosted prices appear directly in the betting markets, usually displayed with the original odds crossed out and the improved price shown instead.
For bettors who prefer singles or small accumulators across races, Bet Boosts provide a consistent opportunity to secure better odds.
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Another valuable betting feature available at bet365 is Each Way Extra.
Traditionally, each-way bets pay out on a horse finishing within a set number of places, usually three or four depending on the race.
Each Way Extra allows bettors to increase the number of places available in the market.
At Cheltenham, this can mean up to 10 places on selected races, giving bettors significantly more chances to collect returns on their selections.
While the trade-off is usually slightly reduced odds compared to the standard win market, many bettors prefer the additional place coverage, especially in large handicap races where the competition is fierce.
One of the most popular long-standing racing promotions is Best Odds Guaranteed.
This feature ensures bettors receive the best possible price on their winning selections.
Here is how it works:
For example:
With so much market movement during the Cheltenham Festival, Best Odds Guaranteed ensures bettors are protected from taking an early price that later improves.
Alongside the headline offers, bet365 regularly runs additional racing promotions throughout the festival.
These may include:
These extra promotions often change daily depending on the race card, meaning bettors are encouraged to check the bet365 promotions section before placing their wagers.
Cheltenham races are famous for their competitive nature. Many contests feature deep fields with strong contenders from the UK and Ireland.
Because of this, betting value can come not only from picking winners but also from maximising promotions and boosted odds.
When combined, the offers available at bet365 can significantly improve betting opportunities.
Across the festival, bettors can potentially benefit from:
For regular horse racing bettors, these promotions can make a noticeable difference across the four days of racing.
With so many races taking place in a short space of time, preparation is key.
Many bettors spend the weeks before the festival analysing:
If you are planning your bets for the meeting, you can also explore detailed guides and race previews available on BonusCodePoker.com, including:
These articles help bettors identify potential contenders while also highlighting how to use promotions like the bet365 offers discussed above.
The Cheltenham Festival is already one of the most thrilling events in horse racing, but bookmaker promotions can make the week even more engaging for bettors.
For the 2026 Cheltenham Festival, bet365 has once again assembled an impressive lineup of offers including:
Combined with the Bet £10 Get £30 in Free Bets welcome offer, these promotions ensure that both new and existing customers have plenty of opportunities to enhance their Cheltenham betting experience.
For punters following the action across the festival’s four days, using these offers alongside form analysis and race previews can provide additional value and excitement from the opening race on Tuesday to the famous Gold Cup on Friday.
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