bet365 has expanded its popular Jackpot365 feature to sports betting, allowing customers to opt into four progressive jackpots directly from the betslip, with hundreds of cash prizes awarded every day.
Industry-First Progressive Jackpot Feature Comes to Sports Betting
bet365 has unveiled Jackpot365 for sports betting, bringing its popular progressive jackpot feature directly into the sportsbook betslip and giving customers the opportunity to win life-changing cash prizes while placing their regular sports wagers.
Sign-up to Bet365 and take advantage of the Jackpot 365 feature!
Originally launched on bet365 Casino in December 2025, Jackpot365 has already proven to be a major success among gaming customers, paying out almost £50 million in prizes from more than 112,000 jackpot wins.
Now, the operator is extending the innovative product to sports bettors, creating what it describes as an industry-first experience.
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Jackpot365 is a multi-tier progressive jackpot feature that runs alongside sports bets without affecting the outcome of the wager itself.
The feature is completely optional and allows customers to enter a progressive jackpot draw when placing qualifying sports bets. Players who opt in gain access to four separate jackpot prize pools, with hundreds of jackpot wins awarded every day.
Importantly, participation in Jackpot365 has no impact on the underlying sports bet. Whether a wager wins or loses, customers still have a chance of landing one of the jackpot prizes through the feature.
The process has been designed to be simple and accessible for sports bettors.
Step 1: Build Your Bet
Customers add any qualifying sports selection to their betslip as they normally would.
Step 2: Opt In
After entering their stake, bettors can choose to opt into Jackpot365 directly from the betslip. An additional jackpot entry fee is added to the total stake.
Step 3: Place the Bet
Once the bet is placed, the entry is automatically entered into the Jackpot365 system, providing a chance to win one of four progressive jackpots.
Jackpot prizes are awarded randomly to eligible customers who have opted in and are placing qualifying bets.
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One of the most attractive aspects of Jackpot365 is its four-tier jackpot structure.
Rather than offering a single prize pool, the feature provides multiple jackpot levels, creating more opportunities for players to win. According to bet365, hundreds of jackpot prizes are awarded daily, giving customers frequent chances to secure a payout in addition to the outcome of their sports bets.
All jackpots are paid as cash prizes directly to winners.
Sign-up to Bet365 and take advantage of the Jackpot 365 feature!
The early success of Jackpot365 on the casino platform has been impressive.
Since its launch in December 2025, the feature has generated more than 112,000 jackpot wins and paid out almost £50 million in total prize money.
Those figures highlight the scale of customer engagement with the product and demonstrate why bet365 has chosen to expand the concept into sports betting.
For bettors, the addition creates an extra layer of entertainment without requiring any changes to their normal betting habits beyond opting into the jackpot feature.
Jackpot365 on sports is currently available in several regulated markets, including:
bet365 has also confirmed that the product will be launching in both Michigan and Brazil in the near future, further expanding its global reach.
Unlike many sportsbook innovations that rely on third-party providers, Jackpot365 was designed and developed internally by bet365’s own product and technology teams.
The company believes this gives it greater flexibility to enhance the feature over time and tailor the experience specifically to its customer base.
A bet365 spokesperson said:
“Jackpot365 is a wonderful addition to our bet365 sports platform, giving customers the opportunity to land a huge jackpot win on any qualifying bet. Designed and built in-house at bet365, this innovative product offering adds an extra layer of excitement and value to every visit to bet365.”
Sportsbooks have increasingly looked for ways to create engaging experiences beyond traditional betting markets, and Jackpot365 represents one of the most significant innovations in that space.
By integrating a progressive jackpot directly into the sportsbook betslip, bet365 has introduced a feature that combines the excitement of jackpot gaming with everyday sports betting activity.
With four progressive jackpots available, hundreds of daily winners, and tens of millions already paid out since launch, Jackpot365 could prove to be one of the operator’s most popular product launches in recent years.
As the feature rolls out to additional jurisdictions throughout 2026, sports bettors around the world will be watching closely to see if they can become the next Jackpot365 winner.
Opt-in required. Bet stakes are adjusted when opting in or out. Qualifying bets only. Terms and conditions apply.
Sign-up to Bet365 and take advantage of the Jackpot 365 feature!
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