Lock Poker Changes Name, Logo, Entire Brand to Extended Middle Finger

by Robert Ireland
on December 1st, 2014
in Parody Poker News

Online poker's most scandal-plagued room is embarking on an unprecedented branding experiment.

Lock Poker is undertaking a complete overhaul that will see the room replace their name, logo and myriad other elements with a fully extended middle finger.

“We wanted an identity that spoke to exactly how we view our customers,” said Lock Poker CEO Jen Lawglum. “And we couldn't think of a better way to do that than a firm, proud, right-in-your-face middle finger.”

Lock reportedly owes players in excess of $1 million in unpaid cashouts.

In addition to the brand name and logo, nearly all elements of Lock's online poker room will be replaced with a middle finger, including:

Chips and cards, including card backs, shapes and rankings and images on the card face.
Graphical overlay elements such as the numbers used to display pot size and chip stacks.
And, of course, every single user interface element in the cashier.

An exclusive preview of the new Lock Poker:

A number of other branding themes were considered, according to Lawglum.

“We thought about an image of feces being flushed down a toilet, but realized players might not get that the feces represented them and not us,” said Lawglum.

Robert Ireland -

Senior Editor

Rob Ireland is a former professional poker player with extensive experience in online marketing, iGaming strategy, and content development. He specializes in creating targeted marketing campaigns and developing content strategies tailored to the iGaming industry, leveraging his background and expertise to deliver results-driven solutions.

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